![]() ![]() ![]() ![]() To enhance their consumer business, they partnered with Moleskine to release a smart notebook that makes it easier for users to digitize their handwritten notes. The business app is priced at $10 per user per month. The app also features a Business Library, which includes a collection of Business Notebooks available to all team members where users can share and use the collected knowledge of their colleagues. For instance, the administrator of the business console has the ability to invite and manage access for users. Known as Evernote Business, the app features the Basic and Premium Evernote versions, with added features focused on businesses. However, it has taken an enormous amount of capital to get to this point.Īs part of their expanding product range, last year end, Evernote recently released their app for business users. Most companies following this model monetize at rates lower than 1%.Įvernote’s revenue is probably in the $75 million -$80 million annual run rate rate at present, a reasonable business for sure. This 3.7% conversion rate is considered astronomical in the freemium business world. Of its 41 million users, an estimated 1.5 million users pay the nominal fee of $5 per month or the further discounted $45 per year for the services. ![]() Evernote’s app lets its more than 41 million users save text, images, media, voice memos or even handwritten notes onto the cloud so that they can access them later over multiple platforms, including Microsoft Windows, Mac OS, Android, iOS, BlackBerry, and Symbian.Įvernote has been operating since 2007 on a freemium model. One of the useful apps being used by consumers is that released by Mountain View–based Evernote. That number is projected to grow to 25% by 2016. Last year, tablet apps accounted for 7% of global app revenues. Growth will be driven by the increasing adoption of smartphones and tablets by consumers. A report by Juniper Research released last year estimated that the market for consumer mobile applications will be worth $52 billion by the year 2016. ![]()
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